NARB PANEL RECOMMENDS NOVARTIS DISCONTINUE CLAIMS THAT EXCEDRIN STARTS...
New York, New York – Jan. 24, 2012 – A National Advertising Review Board (NARB) panel has recommended that Novartis Consumer Health, Inc., discontinue advertising claims that the company’s Excedrin...
View ArticleNARB Recommends Biologic Solutions Discontinue Challenged Advertising Claims...
New York, NY – Sept. 17, 2012 – A National Advertising Review Board (NARB) panel has recommended that Biologic Solutions, Inc., discontinue certain advertising claims and “before and after” depictions...
View ArticleNARB Recommends Colgate Discontinue Certain Advertising Claims for ‘Sensitive...
New York, NY – Sept. 17, 2012 – A National Advertising Review Board (NARB) panel has recommended that Colgate-Palmolive Company discontinue certain advertising claims for Sensitive Pro-Relief...
View ArticleNARB Recommends Fair Trade USA Modify Composite-Products Seal to Better...
New York, NY – Sept. 17, 2012 – A National Advertising Review Board (NARB) panel has recommended that Fair Trade USA – formerly TransFair – require users of the organization’s “Fair Trade Certified”...
View ArticleNARB Recommends Ocean Spray Discontinue Broadcast Claims Challenged by Campbell
New York, NY – Dec. 6, 2012 – A National Advertising Review Board (NARB) panel has recommended that Ocean Spray Cranberries, Inc., discontinue claims challenged by Campbell Soup Company, maker of V8...
View ArticleNational Advertising Review Board Recommends Frontier Discontinue Certain...
New York, NY – March 5, 2012 – The National Advertising Review Board (NARB) has recommended that Internet service provider Frontier Communications Corp., discontinue certain advertising claims...
View ArticleNational Advertising Review Board Welcomes 21 New Members From Nation’s Top...
New York, NY – March 11, 2013 – The National Advertising Review Board (NARB) has named 21 new members to the advertising industry’s only peer-review process – a body that serves to assure that...
View ArticleNARB Finds Oracle Took Necessary Action in Discontinuing Comparative...
New York, NY – March 18, 2013 – A five-member panel of the National Advertising Review Board has determined that Oracle Corporation acted properly in discontinuing comparative product-performance...
View ArticleNARB Recommends Origins Discontinue Claims That Plantscription Anti-Aging...
New York, NY – April 9, 2013 – A five-person panel of the National Advertising Review Board has recommended that Origins Natural Resources, Inc., discontinue advertising claims that Plantscription...
View ArticleNARB Recommends Healthy Directions Discontinue Certain Claims at Issue for...
New York, NY – May 13, 2013 – The National Advertising Review Board has recommended that Healthy Directions, LLC, discontinue certain advertising claims for the company’s Joint Advantage Gold dietary...
View ArticleNational Advertising Review Board Finds Matrixx Claims for Zicam Don’t...
New York, NY – August 21, 2013 – The National Advertising Review Board (NARB) has determined that certain claims made by Matrixx Initiatives for its Zicam Cold Remedy products would not reasonably be...
View ArticleNAD Finds L’Oreal Can Support Mascara Performance Claims, But Recommends...
New York, NY – Sept. 17 , 2013 – The National Advertising Division has determined that L’Oreal U.S.A., Inc., can support certain performance claims for two mascara products. NAD has recommended,...
View ArticleNARB Panel Finds Meda Can Support ‘Faster’ Sleep Claims for MidNitePM, but...
New York, NY – Nov. 13, 2013 – A five-member panel of the National Advertising Review Board (NARB) has determined that that Meda Consumer Healthcare, Inc., maker of the dietary supplement “MidNite PM,”...
View ArticleNARB Panel Finds ASPCA Can Support Claims Made in Charitable Solicitations;...
New York, NY – Nov. 27, 2013 – A five-member panel of the National Advertising Review Board (NARB) has determined that the American Society for the Prevention of Cruelty to Animals (ASPCA) can support...
View ArticleNARB Panel Recommends Unilever Discontinues Certain Claims, Barbed-Wire...
New York, NY – Jan. 9, 2014 – A five-member panel of the National Advertising Review Board (NARB) has recommended that Unilever United States, Inc., discontinue certain advertising claims for the...
View ArticleNARB Panel Finds Mascara Ad is Not ‘Literally False’ if Use of Lash Inserts...
New York, NY – March 20, 2014 – A five-member panel of the National Advertising Review Board (NARB) has determined that photographs accompanying mascara advertising by L’Oréal USA, Inc., are not...
View ArticleNARB Panel Recommends Honeywell Discontinue ‘Universal’ Compatibility Claims...
New York, NY – March 24, 2014 – A five-member panel of the National Advertising Review Board (NARB) has recommended that Honeywell International, Inc., discontinue two claims for the company’s...
View ArticleNARB Panel Recommends Neutrogena Discontinue ‘Water + Sun Barrier’ Claim for...
New York, NY – May 5, 2014 – A five-member panel of the National Advertising Review Board (NARB) has recommended that Neutrogena Corporation discontinue claims that the company’s Neutrogena Beach...
View ArticleNARB Panel Recommends Zero Technologies Discontinue Broadcast Ad Challenged...
New York, NY – June 16, 2014 – A five-member panel of the National Advertising Review Board (NARB) has recommended that Zero Technologies, the maker of the ZeroWater Z-Pitcher, discontinue a broadcast...
View ArticleNARB Panel Recommends BP Lubricants Discontinue ‘Stronger’ Claims Based on...
New York, NY – June 19, 2014 – A five-member panel of the National Advertising Review Board (NARB) has recommended that BP Lubricants USA, Inc., discontinue challenged “stronger” claims, made for the...
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